KNOW YOUR NUMBERS
It’s important to understand your company’s financial health and equally important to benchmark against your peer group.
Verdant Surge does all the heavy lifting for you. Each week we send you relevant data on both private and public cannabis companies.
TRACK YOUR GROWTH
Managing your numbers on a weekly basis keeps your team apprised and motivated.
Verdant Surge’s weekly insights give cannabis entrepreneurs the information they need to keep up with the ever-changing cannabis market.
FIND THE RIGHT CAPITAL
Not all capital is equal. It’s critical to find the right type of capital for your company.
Verdant Surge does exhaustive research on cannabis funding sources to provide fresh and up-to-date information to entrepreneurs seeking capital.
12 WEEK MENTOR PROGRAMEDUCATING CANNABIS ENTREPRENEURS AROUND THE GLOBE
We designed this virtual 12 week mentorship experience to tackle the toughest problems we see in the cannabis space.
From driving customer revenue to maintaining compliance to securing capital – we cover everything.
Each week you’ll get a succinct 5 to 10 minute video explaining the concept of the week, illustrating a case study, and outlining an interactive shared worksheet to put the week’s concepts into action.
It’s not enough to learn the concepts. We are diving deep into executing on best practices.
You’ll meet one-on-one with the session leader via video conference and have opportunities to direct questions to our mentor network.
The mentor session requires 1 to 3 hours per week and you are welcome to invite your teammates to split up the work.
We strongly believe that team communication and lateral work is the key to success. We encourage you to invite your key team members to participate with you.
Once you’re enrolled, you have lifetime access to the content. You can revisit the materials at anytime. And, of course, you can always reach back out for help.
Week One | Buyer/User
Understanding your customers is step one.
Whether you’re an edibles company focused on consumer or a cultivator focused on enterprise, you need to understand who you’re serving, what they want, and how they want it.
You’ll dive deep into the end users’ DNA to understand what motivates them to make a purchase, how they prefer to be marketed to, and how you can build strong partnerships with brands they love.
Week Two | Compliance
Compliance is your foundation.
Compliance with local, state, and federal regulatory bodies keeps your doors open.
Compliance with copy and packaging guidelines saves you from making expensive mistakes.
You’ll learn how to stay up-to-date with compliance issues that are essential to longevity and the financial health of your company.
Week Three | Competitive/Complement Landscape
Know your competitors so you can stay a step ahead of them. Know your complements so you can work better with them.
Competition is a good thing. Understanding where you sit within the competitive landscape is even better. Finding synergies amongst complements is the best.
You’ll learn how to build both a competitive and complement landscape.
Week Four | Marketing + Distribution
Restrictions call for creativity.
The cannabis industry has numerous restrictions on marketing and distribution.
Understanding applicable restrictions is key to developing a content market strategy that brings awareness to your brand without attracting unwanted attention from the Feds and a go-to-market strategy that delivers consistent sales.
You’ll understand how to navigate restrictions.
Week Five | Growth Equation/Growth Model
Growth begins with awareness. It accelerates with retention.
It’s critical to track the source of your sales, your customer sequence, and drop off rate.
When you understand your growth equation and model you know where to focus your resources.
You’ll learn the optimal awareness campaign and retention strategy for your company.
Week Six | Financial Model/Pricing
You’ve heard it a million times: you need to know your numbers.
Running out of cash is the kiss of death. Forecasting your budget will provide guidance but you’ll need to benchmark against cannabis companies, not traditional companies.
You’ll receive relevant comparables for your analysis to forecast correctly.
Week Seven | Valuation + Cap Table
Maximizing your valuation reduces your dilution, but an excessively high valuation leads to a down round.
It’s important to strike the perfect balance.
You’ll understand the common methodologies for estimating your company’s valuation.
Week Eight | Capital Source + Funding Strategy
Cannabis investors are a different breed. They’re comfortable with risk and are happy to play in highly regulated markets.
Whether you’re a candidate for venture capital or want to slow grow your company, you’ll understand how to find the right source of capital.
Week Nine | Legal/Lobbyist
Cannabis is a highly regulated market and staying on top of legal issues is critical.
For some companies, lobbyists can be helpful in navigating legislation.
You’ll learn how to ensure you have the right amount of support for your needs.
Week Ten | Investor Presentation
You get one chance to make a first impression. Make it good.
Understanding how to tell your story is paramount to winning over your audience.
You’ll learn how to build a pitch deck that gets a meeting.
Week Eleven | Investor Outreach
Building relationships with investors before you need to pitch them is ideal.
Due diligence is a two way street and you want to ensure you’re taking a term sheet from someone you will enjoy working with for the next 5 – 10 years.
You’ll receive a curated list of investors for your company.
Week Twelve | Investor Management/Board Meetings
Once you’ve raised capital, you have to manage it properly.
From investor updates to board meetings, it’s imperative that you communicate the right data at the right time.
You’ll learn how to keep investors up-to-date post investment.
Do I have to live in California to participate?
No. This is a remote program. Participants can call in from anywhere.
What if my company is still at idea stage?
We believe you’ll get the most out of the sessions if you have an active company. Each week we put the content into action and test assumptions.
Can my co-founder participate?
Yes. You’re welcome to particpate with your team. We believe it’s a good idea to work through the material together.
What is the funding structure?
We invest $100,000 for 5% equity in your company.
CFO and advisor to leading cannabis companies – from cultivators to biosynthetic cannabinoid production. Helped over 200 companies raise over $300 million.
CTO/Baker (acq’d by TILT)
Growth + Strategy/ Cookies
Investor/ Arcadian Capital
Plant & Prosper
Fmr CMO/Papa & Barkley
Investor/ WelCan Capital
SAMANTHA FORD COLLINS
Investor/ Intrinsic Capital Partners
[9.15.20 – 12.15.20]